Our Mission
To give every guest in Masbate a place that feels like home — warm, welcoming, and worth coming back to — whether they're here to rest, to eat, or to celebrate life's biggest moments.
Draft photoOur Story
A family by the bay — hosting Masbate, one moment at a time.
Cherish Resort began the way the best places do: as a family that loved bringing people together. Today that same warmth fills a bayside home of rooms, a restaurant, a café, and a bakery — all under one cherry-red roof in Masbate City.
How it started
From one family's table to yours
Draft photoSet right on the water along J.M. Robredo Boulevard, Cherish grew from a simple idea — that everyone deserves a place to rest, gather, and celebrate without leaving the city they love. What started under the care of our founder has become a small world of its own: comfortable rooms by the bay, an in-house restaurant, the lobby's Cherish Café, and Cherish Cakes & Pastries baking fresh every day.
We're not a chain, and we don't try to be. We're a family that runs a resort and genuinely loves hosting — from a quiet weekend stay, to a wedding that fills the ballroom, to the Friday nights when the music starts and half the city seems to find its way to our floor.
Draft — Founding year and the fuller history are still being confirmed with the Cherish family.
Our Vision
To be the heart of hospitality in Masbate City: the first name people think of for a stay by the bay, a table worth gathering around, and a celebration done right.
Draft — Draft wording — to be replaced with the Cherish family's own mission & vision.
What makes us Cherish
Small enough to care, complete enough to host it all
Family-run, genuinely
No corporate script. The people who own Cherish are the people who greet you — and it shows in how you're treated.
Everything under one roof
Rooms, restaurant, café, and bakery in one place by the bay. Stay, dine, and celebrate without ever leaving.
Built for celebrations
Weddings, birthdays, christenings, and corporate events — our team has hosted them all, right down to the cake from our own bakery.
Friday nights are ours
Our weekly dance nights are a little Masbate institution — locals and visitors on one floor. Come see why people keep coming back.
“Every Cherish you see started with one person's hospitality. Ma'am Cherry built this place on a simple belief — treat guests like family, and they'll always come home. Her warmth is still the standard the whole team is measured against.”
Ma'am Cherry · Founder
Draft — Pending the Cherish family's confirmation to feature Ma'am Cherry's story and photo.
Reservations
Plan your stay
Reach us directly — we'd love to help you cherish a moment in Masbate City.
- Front desk
- 09501935779
- Restaurant
- 09389203212